Hasbro Q&A - January
JI participated in this round of the Hasbro Q&A. Here are our questions and subsequent answers. Once again thanks to Pat and Kevin for spearheading this effort.
1. As fans, we like to see G.I.Joe flourish in the toy aisle. In many areas, fans are reporting that a lot of product has sold despite the fact that things were still looking rather bleak in November. How have sales during the holiday season affected G.I.Joe items that were planned for 2010?
We were very pleased with G.I. Joe sales over the holiday period. We plan to release the new "The Pursuit of Cobra" theme later this year.
2. The G.I.Joe Rise of Cobra Video game includes many characters and vehicles that did not appear in the movie. Were these character designs created by Hasbro for possible toys or by the game developers and simply approved by Hasbro?
When creating new characters and vehicles for the video game it was a partnership between our designers and EA's. We were extremely pleased with Helix and Flash as they made great characters for both game and toy release.
3. Recently, images have appeared online of Jurassic Park vehicles that use the G.I.Joe AWE Strikerand current G.I.Joe figure molds. Will these be released and will Hasbro continue to use Joe tooling for other brands (as this was alsodone with the Hulk Busters) in the foreseeable future? What about combining GI Joe and Nerf? They seem like 2 brands destined to meet.
We sometimes share our tooling library where appropriate. We currently have no plans to combine G.I. Joe with any other brand.
That's it for this round. Thanks to Hasbro for their willingness to answer our questions!
Dan
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